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C H A P T E R 2Differences between the use of telelearning in higher education and vocational training
2.1 Employees of "learning organisations" Acquiring new information and knowledge as well as spreading it inside of the company is seen as a source of competitive advantage these days. To change a company into a "learning organisation" means to change the way the company's employees work and learn. For ena-bling their employees to be creative and work in an efficient way, on-going vocational train-ing is being used to keep them up-to-date and to improve their job performance. Talking about "learning organisations", you will come across the term professional learning (PL). In the following, we will use the idea of PL as it captures a broader view and the im-portance of vocational training in companies. 2.2 From vocational training to professional learning
By this definition it becomes clear that professional learning is closely related to the employee's background preparation and current work definition settings. But as companies want to improve their status in economy, it is their goal to keep their employees on top of their jobs, especially where knowledge is advancing at great speed, e.g. in the area of research & development. From the employees' point of view, career development is a key element in their work life. As a result, companies should encourage their employees to change their job, e.g. through "job enrichment" or "job enlargement". 2.3 Organisation of learning processes in companies Traditionally, vocational training is organised in the two following ways:
But besides of the organised forms of learning, there is the non-organised but important way of learning by "personal learning webs" described by Illich [4]. For him, colleagues at the workplace serve as "partners in short-term learning tasks" and "supply information...without much description of that situation" when the employee is trying to solve a job-related problem . It is also important that each person in one's circle is involved in other circles, making the system of the "learning web" to a kind of personal "hyperlink" system where you can go back and fourth from one source to the other to get "linked" infor-mation. This system could be supported by the use of modern communication systems, like e-mail or newsgroups to ask questions and getting the job-related information more effectively. During my work with AIESEC , I was asked by someone of the Personnel Department of Hewlett Packard (HP) in Germany how to get a work permit for an Indian employee; they asked an external person although they are IT company using e-mail every day - they could have sent an e-mail to other personnel departments world-wide. So even for employees working in an IT companies like HP are still not fully aware of the potentials of communica-tion technologies. After we have identified how vocational training is done traditionally, we will find out how telelearning can support the learning processes for professionals.
2.4 Differences between a student and a professional learner In this part we will have a brief look at the different target groups of professional learners in corporations and students of higher education studying at colleges or universities. With the definition of Collis'[1] professional (tele-)learning we will see that an employee still can become a student: "What occurs in educational institutions, under the general control and structure of the teacher, the curriculum, and the institution itself", like someone "takes a course", "the learner does what is specified by someone else, in specific or global terms, within a framework of a course, workshop, or module." So when a professional decides to take a course, he chooses to be a student. When professional learning at the workplace occurs spontaneously for getting information how to handle an actual problem, it is not considered to be a "course" compared to a student being involved into a long-term "training-program" at the university. The content of courses in higher education include more general knowledge, most of the time not 100 % transferable to situations in "real" jobs. When telelearning is used for special courses, the main idea is then to offer the material and the knowledge of the tutor or teacher to a wide range of people. Virtual university projects in Canada enable students to take part in online and synchronous held lessons without being physically there. The idea behind it is to use the personal restricted resources (i.e. the tutor) in the most effective way. The same can be applied for companies, like the Mercedes Interactive Business TV [10]. Of course, universities and companies may have different target groups, especially when you consider that firms do not want to train their staff by special study programs like Master of Business Administration (MBA) studies or regular night/weekend seminars in universities. 2.5 Target group specifications Again we look at professional learners at companies and compare them to student of higher education programs. One of the most challenging aspects is that students at universities are a quite homogeneous target group concerning their background, school-based knowledge and a basic level of in-formation technology (IT) usage. For the personnel department of a larger corporation it is their main task to provide job-related and maybe personal skills training to very heterogene-ous target groups, especially when the company can be divided into a technical production part, office staff and the management. So they will have to deal with differing training areas within the company. The intensity with which the sessions have to be delivered vary greatly between companies and universities: In higher education, learning intensity and the amount of content delivered normally stays on the same level throughout the courses over a longer period of time. In com-panies is no real continuous need for training, only for new products or methods: Mercedes Benz for example is using the Broadcast Information System "AKUBIS" [10] to train 4000 serv-ice partners scattered around the world in twenty days when new technologies are introduced. So the way, information and training have to be delivered are significantly different between firms and institutions of higher education - so does the use of telelearning tools. 2.6 Acceptance and possibilities of telelearning When talking about the acceptance of introducing or using telelearning tools, one has to have the differences of target groups in mind. As a start, companies should consider the general level of competence of using IT equipment in their target groups. Normally, office staff members will already be used to sit in front of a PC and maybe also communicating with each other in a non face-to-face contact. But as firms usually have employees of different ages, those people may have different views on using communication technology and therefore having problems of accepting new media for their vocational training. Telelearning won't be effective then. At the university, classes will consist of students of equal age; those younger people are more open and used to new technology and will accept telelearning methods more easily. In companies again, not only IT based knowledge will differ but also the work/experience-based knowledge. Therefore the human resource department will have to offer a telelearning system that offers a great range of small learning sections of different levels and that enables employees to get in touch with colleagues via communication tools to ask questions when the information that is offered by the system (database, CD-ROM) is not sufficient to solve the task. When looking at the possibilities and acceptance of telelearning systems, the various degrees of perception between younger and older people have to be considered. Again at the univer-sity, younger people have a more similar level of perception and will therefore easier read and store information from telelearning courses. When you have different types of learners as in a firm, different ways and speeds of learning due to various ages will be important. If the media that is offered by a telelearning software (from intranet, CD-ROM or WWW) will be too fast, too much or not the right content, the employees will become frustrated and not accept offered telelearning courses in the future. 2.7 Potential candidates for telelearning in professional education McCreary & Brochet [6] made up a list of essential elements for candidates who have the basis to use telelearning efficiently: The company has to offer the employee the time to learn. That means taking time off from work for (short) telelearning sessions must be considered to be a way of securing the company's future leadership position. Access to equipment as well as basic training for the telelearning tools must be guaranteed. Technical support in case of problems concerning hard- or software should be granted; otherwise the employee may become frustrated as he cannot concentrate on the learning. A critical mass of users and messages should be established as otherwise employees who are looking for answers via e-mail won't get an instant feedback. For implementing new telelearning methods, an important factor is the commitment of the (senior) management who also have to use the system and show their employees that it works. Last but not least, the candidate for telelearning must have the "need and desire to communicate" as this is one important aspect of telelearning - combining networked information with interaction with fellow colleagues or tutors. |